I'm Santiago Guzmán — Paid Media Specialist based in Bogotá, Colombia. I build and scale performance campaigns across Google Ads, Meta Ads, and TikTok Ads for brands that care about real results, not vanity metrics.
I specialize in launching and scaling paid acquisition from zero — handling everything from strategy and pixel setup to creative testing and ongoing optimization. My focus: reduce wasted spend and generate measurable results.
Before paid media, I spent 5+ years in high-performance sales environments (English-language BPO), consistently ranking as top performer before moving into QA Analyst and Trainer roles. That gave me something most media buyers don't have: a deep understanding of what makes people say yes.
Based in Bogotá, Colombia. Open to remote opportunities globally. English C1 — fully operational in international environments.
End-to-end setup, optimization, and reporting across Google Ads, Meta Ads, and TikTok Ads. From zero to scalable.
Systematic A/B testing of creatives, copy, and audiences to find what converts — and cut what doesn't.
Meta Pixel, CAPI, GTM, and GA4 implementation to ensure clean, reliable conversion data.
High-converting landing pages built to complement paid campaigns and reduce friction in the funnel.
Deep-dive audit of existing ad accounts to identify wasted spend, structural issues, and quick wins.
Clear, actionable reports that translate campaign data into business decisions — no vanity metrics.
Built paid acquisition from zero for two loan brands. Managed full campaign lifecycle: strategy, pixel setup, creative production, audience segmentation, and weekly optimization. Reduced wasted spend through negative keyword management and data-driven creative rotation. Also developed both brand websites and landing pages.
Ran multi-platform paid campaigns for an influencer-led investment content project. Handled creative production, audience strategy, and landing page development to support lead capture. Generated qualified leads and drove targeted traffic simultaneously across three platforms using AI-assisted copy and creative workflows.
Whether you need someone to build your paid media from scratch, audit an existing account, or scale what's already working — let's talk. I'm open to freelance projects and full-time remote opportunities.