Hi, I'm Santiago Guzmán. I build paid acquisition systems on Google, Meta, and TikTok — and the AI infrastructure that runs them.
I build paid acquisition systems from zero: strategy, pixel setup, creatives, audiences, and weekly tuning across Google, Meta, and TikTok.
But I don't stop at media buying. I design and deploy agentic infrastructure: AI-driven workflows that research, document, architect, and build 24/7 while you keep strategic control.
Based in Bogotá. I work remote with clients anywhere.
From zero-to-launch builds to deep audits and reporting, covering the full paid acquisition lifecycle.
AI agents that research, architect, and build, directed by human strategy. From market intelligence reports to full brand websites, deployed via autonomous pipelines that run 24/7.
End-to-end setup, optimization, and reporting across Google, Meta, and TikTok. From zero to scalable: strategy, pixel, creative rotation, and weekly tuning.
Custom AI systems engineered for specific business workflows: agentic copilots, automated reporting, and intelligent data-driven pipelines.
High-converting landing pages built to complement campaigns and reduce friction in the funnel.
Systematic A/B testing of creatives, copy, and audiences to find what converts. Cut what doesn't.
Clear, actionable reports that translate campaign data into business decisions. No vanity metrics.
Data-driven organic search strategies to capture high-intent traffic without paying per click. Built on Agentic workflows.
Full-stack engagements: from agentic architecture to paid acquisition, optimization, and reporting.
Founder & Agentic Architect · Remote
Paid Media Specialist & Web Developer · Remote
Strategic Branding & AI Architecture · Remote
Paid Media & E-commerce Consultant · Remote
Full version of my resume, ATS-ready, updated with the latest experience in paid media, performance campaigns, and agentic systems.
Freelance, contract, or full-time remote. If you need someone to build, audit, or scale paid acquisition — send a message.